The "A great adventure begins with Choco Krispis" campaign, created by KTBO, not only represented a commercial boost, but also established itself as a campaign that stimulates the imagination and physical activity of children, approached from an aspirational approach by Melvin. Through a comprehensive social media strategy, this initiative seeks to become a vehicle to inspire young people to discover the world around them.

What is remarkable about this campaign is its focus on core values for children's development, such as creativity, adventure and physical exercise. In an environment increasingly dominated by technology, it is crucial to remember the importance of stimulating the imagination and promoting active lifestyles among children. Choco Krispis, seeks to contribute to the integral formation of children, encouraging healthy habits and nurturing their dreams and aspirations.

In addition, the choice of using social networks as the main platform for dissemination is strategic and wise. In the digital age, where children spend much of their time online, the reach of this type of campaign is considerable. In this way, the power of social networks is harnessed to reach a wide and diverse audience, thus ensuring a significant impact on the target audience.

The idea of "a new adventure" not only evokes the experience of tasting Choco Krispis, but also suggests the exploration of new horizons, the discovery of dreams and the overcoming of challenges.