Click de mexicana

Agency: Oveja Negra

In collaboration with Domino Estudio in Uruguay, I had the privilege of developing this art director campaign. Our mission was clear: to challenge the conventions of economy flying by offering an exceptional experience without compromising accessibility. We set out to capture the vibrant and dynamic essence of Mexico in every aspect of the campaign, from the design of the aircraft to the atmosphere on board.

We embarked on a journey of innovation, creating a brand that not only competes in the market, but redefines it. With aircraft that are more than just a means of transportation, but destinations in themselves, we take passengers on exciting journeys across Mexico's beautiful land.

Every image, every word, every detail was carefully selected to convey the promise of quality and excellence that characterizes Mexicana Airlines. This campaign not only celebrates short flights throughout Mexico, but also celebrates the passion and innovative spirit that drives us to reach new heights.

Our mission was clear: to challenge the conventions of economy flying by delivering an exceptional experience without compromising affordability. We set out to capture the vibrant and dynamic essence of Mexico in every aspect of the campaign, from the design of the aircraft to the atmosphere on board.