Agencia: Z Publicidad | Street Soccer / Bejin 2002
The exciting world of street soccer with Coca-Cola, contributing our creativity to an advertising campaign that sought to promote this vibrant sport throughout Latin America. In collaboration with Coca-Cola advertising agencies in Brazil, Argentina and Mexico, we participated in the creation of a unique proposal that captured the essence and emotion of street soccer.
The post-production process, vital to bringing our vision to life, was in the expert hands of Estudio Domino in Uruguay, where every detail was meticulously refined to ensure that our campaign shone as brightly as the spirit of street soccer.
More than simply promoting a sport, we were igniting a spark in communities, inspiring youth and adults alike to take to the streets and pursue their dreams, one goal at a time. This campaign was not only an advertising success, but also a celebration of the passion and talent that defines street soccer throughout Latin America.