During my time working at Oveja Negra, I had the opportunity to participate in the launch of E-Pura, with a campaign that wanted to remind the world of energy drinks that they were overly pretentious and often an exaggeration since the only thing we really need is to stay hydrated.

All you need is nothing. With the creative leadership of Andrés Zedillo and the photographic skills of Gustavo Dueñas. The approximate year of its launch was 2001. During this period, I had the opportunity to contribute creatively and lead the art direction.