The campaign generated high participation and engagement on social networks, standing out from the competition and strengthening the emotional connection with the Kellogg's Brownie brand.
Our goal was not only to inform, but also to delight the audience, generating interaction and emotional connection with the brand. With a creative and strategic approach that would capture the attention of the target audience to generate a positive impact on the perception of Kellogg's Corn Flakes with Fruit Puree in the social media market.