In my role as creative and multimedia art director at Globant KTBO agency, I had the privilege of being part of a transformative project, the Power is Pause campaign for Powerade.

This initiative not only sought to promote the revolutionary concept that the pause is a source of power, but also to adapt it and bring it to the Mexican market through innovative and captivating executions on social networks.

Working closely with the creative team, we set out to create stories that resonated with Mexican audiences, capturing the essence of Power is Pause.

My job was to come up with creative concepts and animations that reinforced the visual concept of the campaign, every detail was carefully crafted to convey the powerful narrative.