It was an exciting moment for our team and an award for the Oveja Negra agency in Mexico City when we won the award at the Ojo de Iberoamérica Advertising Festival. Our creation, called “Aparabus,” had a remarkable impact by changing the way products are displayed on a bus, as part of the “Encuentra tu par” campaign for Tenis Charly. This milestone marked a turning point in the renewal of the brand and its fresh perspective.

The production process was a true odyssey that demanded exceptional collaboration and tireless effort. We partnered with the distinguished Studio Domino photo studio in Montevideo, Uruguay, and :Block studio to bring to life the TV spots that complemented the campaign. The fusion of our team's creative vision and the studio's technical expertise resulted in a truly amazing final product.

This achievement continues to be a source of pride for us to this day, and remains an essential pillar in Tenis Charly's communication strategy. It is a testament to our tireless work and the creativity we infuse into every project. This success constantly motivates us to continue exploring innovative terrain and to embark on projects that leave a lasting mark on the industry.